Hello! I'm
Payal Shah

I love reimagining complex challenges as whimsical, human-centered experiences that create moments people remember.

Along the way, I find art in the ordinary and stories in the smallest details. Some create huge impact. Others just make really good scrapbook material.

Currently designing at IBM          

WooOrk

0→1 Product Design
Canvas-based Workflows
Design Systems

IBM Rhapsody SE

Built IBM's canvas-based modeling tool from zero to GA, validated at INCOSE 2024 and praised by competitors.
B2B Product Suite
Data-Driven Design

IBM Sterling

Modernized B2B platform from weeks-long partner onboarding (!!!) to just hours, with 70% fewer outages.
Grassroot Innovation
Co-creation w/ Artisans
Business & System Design

Jugni

Turned traditional craft into social innovation, empowering local artisans into entrepreneurs with 64% income boost.
Design for Visual Impairment
Ethnographic Research
Inclusive Play

Fittle

Transformed world's first Braille puzzle from clinical failure into joyful play through research & storytelling.
Design for Seniors
Game Design
Research through Design

Tinge

Turning cognitive therapy into play: a tactile game that made elderly participants forget they were learning.
IBM

Rhapsody SE

Built IBM's canvas-based modeling tool from zero to GA, validated at INCOSE 2024 and praised by competitors.
IBM

Sterling

Modernized B2B platform from weeks-long partner onboarding (!!!) to just hours, with 70% fewer outages.
PROJECT

Jugni

Turned traditional craft into social innovation, empowering local artisans into entrepreneurs with 64% income boost.
PROJECT

Fittle

Transformed world's first Braille puzzle from clinical failure into joyful play through research & storytelling.
PROJECT

Tinge

Turning cognitive therapy into play: a tactile game that made elderly participants forget they were learning.
Explore all projects

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About me

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Other goodlookin-pinteresty-pretty-"moving"-kinda stuff

Everything else

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IBM Rhapsody SE
0→1 Product Design
Canvas-based Workflows
Design Systems
IBM Sterling
B2B Product Suite
Data-Driven Design
Project Jugni
Grassroot Innovation
Co-creation w/ Artisans
Business & System Design
Fittle
Design for Visual Impairment
Ethnographic Research
Inclusive Play
Tinge
Design for Seniors
Game Design
Research through Design

Fell for my work?

That means something resonated.
Whatever brought you here, I'd love to hear about it!

I'm always open to new projects, collaborations, speaking opportunities, or just good conversations about design.

‍Email me at hey.payalshah@gmail.com or let's connect on LinkedIn, or download my resume if you want the traditional version of this story.