IBM Sterling

First project at IBM. Zero B2B experience. 10 months later, we'd transformed a legacy enterprise system that took weeks to onboard trading partners into a self-service platform that does it in hours.

Result? 3x faster partner activation and 70% reduction in unplanned outages

85%

Reduction in onboarding time
15 days → 2 days

3x

Faster partner activation
First transaction time

2400+

Trading partners onboarded
In first 6 months

90%

Reduction in security incidents
Auto-managed PGP keys

AWARD

IBM's Outstanding Technical Achievement
Award

The Challenge

Decline in customer
satisfaction scores

IBM Sterling Data Exchange is a B2B integration platform that handles electronic data interchange (EDI) and API-based transactions between enterprises and their trading partners. The platform connects over 3.1 million businesses globally, processing billions of transactions annually across supply chains. When I joined IBM, Sterling was experiencing critical challenges that were impacting customer retention and growth.

The industry was also shifting - Gartner predicted that by 2023, more than 50% of B2B transactions would be conducted through APIs, while in 2015, 85% of supply chain transactions were managed through EDIs. Sterling was at risk of becoming obsolete if it couldn't adapt quickly.

Business Challenge / 04

Processing speeds falling behind market expectations

Business Challenge / 03

Declining customer satisfaction threatening retention

Business Challenge / 02

Slow partner onboarding limiting business agility

Business Challenge / 01

Frequent unplanned outagesdisrupting business operations

USER PAIN POINTS

Real-time visibility Gap

"One of the limitations of EDI transactions is that once a supplier sends an Advance Shipping Notification (ASN) to a customer, there isn't a foolproof way to know that the customer's system received it."

This led to costly manual resets when ASNs failed.

Fragmented Integration

"Without robust transformation and validation tools, data accuracy suffers" - customers struggled with "inconsistent formats, missing fields, and duplicate entries."

Legacy Interface issues

The platform's "legacy nature" required updates in "speed, scalability, and GUI," with users demanding "enhanced API management" and "improved governance for communication channels."

Manual Onboarding
Bottleneck

Users highlighted challenges with "ease of use during onboarding" and the need for "streamlined interfaces with modern technologies." Only senior IT staff could manage partner configurations.

12 stakeholder interviews revealed immediate focus on real-time validation.

Heuristic evaluation discovered 47 usability issues across the platform.

Competitive study highlighted ubiquitous struggles with "onboarding delays" that could "disrupt operations."

3 weeks technical deep-dive bubbled up 5 major Technical Constraints.

The Solution

New & fresh
Unified self-service
platform

Instant key setup

Effortless PGP key creation for secure and compliant exchanges.

Smart notifications

A unified panel delivering real-time updates and partner connection insights.

Insightful detail view

Quick snapshots of key status, version history, and precise error resolutions for faster recovery.

IN THE NEWS  |  Real life success story

Hendrickson USA fuels real-time transactions with new B2B API gateway

“It was a phased & seamless approach... We had a weekly cadence call during which IBM would explain to us what they were planning to do. We would give feedback, and they would hear us and adjust the design.  We attended meetings, understood the design and did some testing. But everything else was taken care of by IBM.” ‍

Senthil Kannan
IT Manager, Hendrickson USA

Read more

13x

Hendrickson facilities unified
Single B2B gateway deployment

100%

ASN availability achieved with Zero customer-facing downtime

"When team members were out, Payal single-handedly managed our deliverables for 1.5 iterations in record time! Her ability to find innovative solutions within technical constraints while delivering exceptional results makes her invaluable. I count her as my biggest work blessing."

Dhanashree Apte
DESIGN LEAD

"Payal confidently leads design discussions with our dev team, understanding requirements immediately. She asks for context first, researches technical unknowns, and guides us toward the best outcomes within system constraints."

Daren Hrelic
ADVISORY SOFTWARE ENGINEER

"In just 6 months, Payal evolved from requiring guidance to independently owning complex features. That’s one of the most successful IBM career starts I've witnessed. Her teammates praise her 'great zeal for learning' and creative problem-solving within constraints.”

Melinda Carr
DESIGN DIRECTOR