IBM User Insights Hub

The User Insights Hub is IBM’s internal platform that helps teams across the company access, understand, and leverage user research to make more informed design and product decisions. 


Collaborating as a design team member, I helped improve navigation, onboarding, and discoverability through a user-centered redesign.

Overview

Redesigned a complex internal research platform in just 4 weeks

45%

Faster research discovery

32%

Drop in average time to find relevant insights

2x

Increase in more efficient, and data-driven decisions

Onboarding experience

"The new features are well justified by addressing key unmet needs and pain points, making the platform more relevant and ensuring users can quickly find what matters most to them."

Gord Davison
SENIOR MANAGER, RESEARCH INSIGHTS

"Personalization is essential for navigating such a vast and diverse knowledge base. This approach greatly enhances the overall user experience and effectiveness of the User Insights Hub."

Casey Gollan
SENIOR ENGINEERING MANAGER
IBM Rhapsody SE
0→1 Product Design
Canvas-based Workflows
Design Systems
IBM Sterling
B2B Product Suite
Data-Driven Design
Project Jugni
Grassroot Innovation
Co-creation w/ Artisans
Business & System Design
Fittle
Design for Visual Impairment
Ethnographic Research
Inclusive Play
Tinge
Design for Seniors
Game Design
Research through Design

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I'm always open to new projects, collaborations, speaking opportunities, or just good conversations about design.

‍Email me at hey.payalshah@gmail.com or let's connect on LinkedIn, or download my resume if you want the traditional version of this story.